Yes it’s expensive, but that’s because, often times, it’s worth it. If you have a mass appeal product or serve a large geographic area a broad-based media like Television, Radio, Print (yes, even print) and Outdoor (billboards, signage, etc.) can be more cost effective than a lot of the more popular digital advertising tools available today. We have many clients who effectively advertise on these mediums. Is it right for you? Give us a shout. We’d love to help you find out.