There is a battle going on. A battle for our attention.
For you the advertiser, who is trying to get the attention of new customers and existing ones, there is a bottomless sea of social networks, websites, blogs, and platforms to reach them. Not to mention old media (i.e. television, radio & print).
So, in an ideal scenario, say you have picked the right way to deliver your message to that new customer and you have their attention....Now what? What are you going to say? How are you going to say it?
Before you can answer, you must be able to answer first:
Who is your customer? And, who do you want your customers to be?
Are they young moms? Are they older, affluent males? Are they families? Are they single guys?
Who that customer is makes a huge difference on what your message is, how that message is packaged and how that message is delivered.
At Dauntless Advertising, we are a boutique advertising agency who help our clients understand these things. Together we set goals and create plans of action to reach those goals. This involves creating exceptionally engaging content their customers want to see and want to share with their friends and colleagues. This allows potential customers to develop positive relationships with our clients before they ever walk in their establishment, pick up a phone, or even visit their website.
Do you have goals? We would love to help you reach them. Reach out and let’s talk.